A platform that
finally holds all of it.

WE'LL STACK SIMPLE SYSTEMS FOR AN infrastructure THAT FEELS as layered as your work: FOR a digital home that reflects the depth, the range, and the life you've actually built — not a version of it that fits a category.

IT'S TIME FOR

of your dreams. a place to play, feast, gather, and co*create.

where you can own what you've built and serve the people who've been looking for it. 

it's your turn. you deserve

the digital studio

(That's exactly what we build for you.)

tani,
expedition lead

"We weren't made for cubicles and conference rooms. We were made for horizons that stretch endlessly and mornings that begin with the wind in our hair."

There's a particular kind of dissonance that happens when your work has grown deeper, your offerings have multiplied, your community has become real — and your platform still looks like you just started.
You know what you're building. You know it doesn't fit a neat description. You know your people are out there. The gap is just between what you've created and how it's being held online.
That tension? It's useful. It means you're ready.

We meet you with everything you need. Freehand. Equipment. Lost stars. Open waters. A market boullaibase. Rockfish and red sauce simmered 72 hours. Tea towels not needed. Coconut acid salt fat. Add maple syrup. Go in on it all. 

Fish hooks, threaders. Bay floaters. Trout rainbows.

I'M MAI.

hey co*creative,

charis,
expedition lead

"There's a wildness in us that only the open water understands, a freedom that tastes like sea spray and sounds like laughter echoing across the bay."

Before CLEAN, I spent twenty years doing the actual work — the kind my clients are building platforms for right now.
I organized and produced large-scale retreats. I facilitated. I styled. I photographed. I published an independent magazine — found it, funded it, built the community around it, edited every word. I authored books. I produced events that took years to plan and three days to change people's lives.
I was a homeschooling, homebirthing mama in the hills of San Francisco and then the forests of Oregon, raising six kids while building a life with genuine time freedom — not someday time freedom. Now. The kind where Tuesday afternoon is available if the creek is calling.
And over all of those years, I kept helping the people closest to me build the same thing. My friends, my community, the people I trusted and loved. One by one, I watched them take what they were already carrying — their skills, their stories, their knowledge, their ways — and turn it into income that funded the life they were already living.
That's when it became clear. This was the work.
Not managing their social media. Not running their ads. Not building funnels that felt like everyone else's funnels.
Building platforms — real, rooted, beautiful platforms that hold all of it, that gather the right people, and that quietly keep working while life keeps happening.

[Photo: something that suggests the life — Oregon light, children nearby, a kitchen table with real work on it]

My back story/I didn't start in web design. I started in the thick of it.

THIS IS MY SPIRITUAL ASSIGNMENT

I didn't set out to serve a specific niche. I set out to serve the people I understood — the ones whose work I could feel, whose life I recognized, whose frustration with the internet I shared personally.
The homesteader who is also an herbalist, a writer, a teacher, and a farmers market vendor — and just wants one site that holds all of it without asking her to pick one.
The thought leader in her seventies who has forty years of irreplaceable knowledge, community, and creative work, and no platform that reflects any of it yet.
The twenty-two-year-old who is everywhere at once — traveling, photographing, writing, gathering, creating — and needs a real home base before the algorithm changes again.
These are not three different people. They are three moments in the same life.
I know this world because I've lived it — the multiple streams, the resistance to niching down, the deep belief that the work itself is the credential, and the frustration of platforms that were built for someone else's kind of business.
The depth of what you bring to your community deserves to be felt the moment someone lands on your site. That's what I build.

[Image area: 2 images — community, warmth, real life]

Is this you?

Freedom-first creatives were always my people. I just had to realize I was one of them.


Pillar 01 — Community over audience
I don't build sites designed to convert strangers. I build platforms designed to gather the people who are already aligned with your way of doing things — so that when they arrive, they feel at home. There's a difference between an audience and a community. We're always building for the latter.

Pillar 02 — Infrastructure, not performance
Your platform is not a performance. It's not about looking impressive — it's about working. A site that loads, holds multiple offerings, routes visitors intuitively, and keeps earning while you're living your actual life. Beauty and function are not in tension. We hold both.

Pillar 03 — CULTURE,NOT COACHING
There is no single right way to build a platform for a life like yours. My job is not to tell you what your business should look like — it's to listen carefully to what you've built, understand where you're going, and build the most honest, most useful version of a home for it. Non-judgmental. Non-prescriptive. Yours.

Pillar 04 — Clarity over complexity
Twenty years of building across retreats, publishing, events, and digital infrastructure taught me one thing above everything else: the simpler the system, the more it gets used. We will not build you something beautiful that you can't maintain. We will build you something clean — in every sense of the word.

CLEAR CONTAINERS

The CLEAN Approach

 What I keep at the center of everything we build together.

VALUES / STANCE
(parallels Alex's "stance on social justice + inclusion" section)
Heading: On values, community, and who this work is for.
Body: CLEAN exists for people whose work is rooted in something real — heritage, community, craft, knowledge, experience, love of place, love of people.
That means this space is explicitly for anyone building that kind of work, regardless of background, orientation, identity, ability, or how far outside the mainstream their life looks. The freedom-first creative community is one of the most genuinely diverse I've ever been part of — homesteaders and nomads, elders and twenty-year-olds, people preserving ancestral traditions and people inventing entirely new ones.
This work is for all of them. For all of you.
I am committed to building platforms that reflect the full range of who my community is — in every design choice, every piece of copy, and every conversation.

PERSONAL TILES
(parallels Alex's four personal life tiles)
Heading: When I'm not building platforms, you'll find me —

Tile 01
[Image: kids, creek, Oregon forest]
With my six kids, usually outside.
Building CLEAN was never separate from building a family. The whole point was time freedom — the kind where a Wednesday afternoon can disappear into the creek if that's what the day calls for. We homeschool, we homestead, we forage, we cook from scratch, and we stay out until everyone is stained in berry juice. This life is the proof of concept.

Tile 02
[Image: a book, a table, something that suggests deep reading]
Reading things that take a while.
Wendell Berry. Robin Wall Kimmerer. Priya Parker. Dan Charnas. Long essays, good memoirs, anything that takes real time to sit with. The Art of Gathering shaped how I think about community. Work Clean shaped how I think about systems. I believe in reading the people who have thought hardest about the things that matter most to you.

Tile 03
[Image: farmers market, gathering, people around a table]
In the community I've spent twenty years building.
Retreat circles. Women's gatherings. Homeschool co-ops. Potlucks that go late. The kind of community where people actually know what you're going through — because they're living something adjacent to it. This is where I've always done my best thinking and my most important work. Long before there was a business, there was a community.

Tile 04
[Image: whiteboard, journal, sticky notes — analog planning tools]
Planning on a whiteboard with colored markers.
I am a visual thinker and a structured creative, and these two things are not in conflict. My best work happens with a whiteboard, a full pot of coffee, and enough wall space to map the whole thing out. ADHD-friendly systems, analog organization, and built-in rewards for actually following through. If it's not simple and beautiful, I won't use it — and neither will you.

CLOSING CTA
Heading: There is something particular about seeing your work — finally, all of it — held in one place.
Body: Not a portfolio. Not a landing page. A home.
The kind your people can feel the moment they arrive — and stay in, because everything they need is there, and everything about it tells them they've found their people.
That's what we build at CLEAN.
CTA button: Let's Build Your Site
Secondary CTA: Start with a Recipes for Revenue session →

hey@cleancocreative.com · cleancocreative.com

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